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our offer.

Coming from the product management side of marketing, strategy marketing and product marketing represents our historical domain of expertise.

our competencies have naturally expanded towards the functions completing product marketing within the marketing family : upstream strategy marketing, downstream communication, sales support and business development.

Strategy marketing / Market Intellingence

  • competitive watch
  • technological watch
  • positioning analysis
  • S.W.O.T. analysis

Once the marketing bases well in place, Lightag is committed to developing and training its customers' marketing department. This would have been facilitated by priorly set up marketing and product marketing processes. In few words, everything that is required to run an efficient and innovative product and service policy.

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